Dallas A/V Company
Visibility is key when it comes to getting your brand in front of as many people as possible. That may not be true for A/V professionals, however. When A/V technology is used for events, it should fly under the radar.
Have you ever been at a meeting or event and noticed the sound technician? If you did, it’s most likely due to the fact that something was amiss. Flawless audio setup simply sets the stage for success. If you can hear a presentation well, or if the background music in the room is contributing to an energetic atmosphere, you don’t really pay attention to the audio itself. Good sound is natural.
If the microphone creates a lot of feedback or if the sound quality is low, you will focus on those problems. Listening takes effort when you can’t hear someone’s speech clearly. Sound can be overwhelming if it’s too loud.
Video provides an extension of your field of sight. A video presentation can offer an in-depth look into a topic that you wouldn’t be able to experience without video equipment. Video conferencing can bring people together in a more intimate manner than a phone call. The lighting for an event can enhance the vibe in the room.
If the video takes away from the focus of an event or meeting, your audience is not going to walk away with your goals in mind. Exceptional video should complement the event. If the video is the focus of the meeting, then it should be clear and hold the audience members’ attention. If video is part of the background, it shouldn’t be distracting or overpowering.
A/V Team Members
If you notice the A/V technician during an event, something is not right. You’re supposed to be concentrating on the speaker or the guest of honor. Audio and visuals should enhance an event’s atmosphere without overshadowing the focus.
If you don’t hire a professional to take care of the audio and video for an event, the AV may be the center of attention. However, that’s not necessarily a good thing. Using a professional A/V company to manage your sound and visuals can enhance the atmosphere without causing distractions. Contact the professionals at Showtech Productions to find out how they can enrich your event while keeping the focus where it’s supposed to be.