During these tough times, businesses cannot host exhibitions and workshops and churches cannot preach to the faithful because of social distancing measures. Since life cannot come to a complete standstill, companies have to improvise. The next best option for a live social event is a live stream. The following are strategies that your organisation can use to make their live streams more professional.
Create a Visually Appealing Background
Although the main aim of your live stream is to deliver a message to your audience, what the people see is also important. During your live stream, think about ways you can make the background livelier. Let’s say that you want to talk about stocks, you can add props that look like dollar signs and graphs in the background. That way, your audience will be drawn to your live stream by what they see.
Use Professional Streaming Equipment
If you’re going to live stream, you have to assume that your video will be seen by millions of people around the globe. Since the reputation of your organisation is on the line, your video must be of high quality. You should use professional live streaming equipment for the best results. You need a high definition camera that will allow you to shoot videos with high resolutions. Luckily, some firms allow you to rent professional live streaming equipment. If you live in the Dallas area, Showtech productions will allow you to rent the equipment at an affordable rate.
Produce Quality Content
People will watch your live stream if it adds value to them. Being a professional means creating content that matters. If you’re a business that specialise in a specific service, do some research to find out what people want to know. Use search engine analysis tools to discover the most common queries related to your business. Then, write a decent script to answer those questions. When you produce content that matters, it becomes easier to get the attention of your audience.
Interact with the Audience
Make your audience part of the live stream. You can have a Q/A session during the live stream. Let your audience ask you questions through your company website or social media platforms. Take time to acknowledge and answer those questions. Engagement allows you to know how many people are interested in what you’re talking about. When you engage the audience, you break the monotony that comes with one person talking all the time.
Use a Professional Video Host
Streaming your video on social media is okay, but not recommended for a professional live stream. You need a professional video hosting platform for your live stream. Such platforms allow you to live stream content from your company website. The advantage of using a professional host is increased traffic to your site. Using a professional host also allows you to make your video exclusive. If someone wants a recap of the content, they cannot find it anywhere else. They have to visit your website.
Do a Test Run
Don’t make the mistake of going live once everything is connected. If the video buffers for extended periods, viewers will lose interest and move on to something else. To avoid technical issues, you have to test the setup. Create an alternative live stream and invite members of your staff to tune in. During the test run, check if all the equipment is working perfectly. Stream in different video quality settings to see if the live stream has issues. Repeat the test at least three times to get rid of any bugs. Ask your audience what they thought about the live stream. Their opinions will help you find areas of improvement to make the experience worthwhile.
Have a Backup Plan
A lot components are working together during a live stream. Despite your best efforts, things can still go wrong when filming the actual event. You should have a backup plan for the video. When choosing a professional video hosting platform, go for the one with a backup stream URL. That way, even if the current URL goes offline, you can automatically switch to the backup and continue with the broadcast.
Making professional live streams is a continuous process. The more live videos you make, the better you become. Learn from past mishaps and keep up-to-date with the latest developments in your industry. Use the above tips every time you feel lost or overwhelmed by ideas during a live stream setup.